Top 5 Social Apps Performance in Switzerland Q2 2022

In Q2 2022, the top 5 social apps in Switzerland exhibited various performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how TikTok, Facebook, Instagram, X, and Reddit performed.

TikTok

TikTok saw a fluctuating trend in weekly revenue, peaking at approximately $1.18M in late March and experiencing a dip to about $884K in mid-May. Weekly downloads showed a downward trend initially, dropping from 15.5K in late March to around 8.7K in mid-June, before recovering to 10.3K by the end of June. The weekly active users remained relatively stable, fluctuating between 1.11M and 1.15M throughout the quarter.

Facebook

Facebook experienced a gradual decline in weekly revenue from $7.9K in late March to about $5.4K by mid-June. Weekly downloads observed a slight dip initially but recovered from 5.7K in late April to 7.5K by the end of June. The weekly active users showed a consistent decline from 1.91M in late March to approximately 1.84M by the end of June.

Instagram

Instagram had a low and fluctuating weekly revenue, peaking at $892 in late March and dipping to around $202 by mid-June. Weekly downloads saw a recovery from 7.4K in late April to 11K by the end of June. The weekly active users remained steady, hovering around 1.89M to 1.92M throughout the quarter.

X

X saw a significant drop in weekly revenue from $152 in late March to around $61 by mid-June. Weekly downloads also showed a downward trend from 7.2K in late March to about 3.7K by the end of June. The weekly active users remained relatively stable, ranging between 540K and 556K throughout the quarter.

Reddit

Reddit experienced a fluctuating weekly revenue, peaking at $604 in early April and dropping to around $332 by the end of June. Weekly downloads saw a significant jump to 8.8K in early April, then stabilized around 3.3K to 4.3K for the rest of the quarter. The weekly active users ranged between 103